Vector art can help you bring your illustrations, designs, photos and branding works to life in a way that leaves a lasting impression in the minds of the intended audience.
Vector art can also improve your photos a great deal. For a picture to tell the proverbial “more than 1000 words,” it has to bring out details such as color, lines and curves vividly. It also needs to retain its original quality over thousands of shares and uses.
If you take images with your smartphone or camera and save them in JPEG format, their quality drops drastically, appearing distorted and blurred when you increase the size.
However, when you create photos using Vector art, they don’t lose their quality by pixelation even if you enlarge them many times.
Vector art is a service used to create digital images, designs and illustrations that do not lose their quality when you scale their size.
This art uses mathematical algorithms to create nodes that enable scalability of your images without losing quality. You can use the vector format to enhance your images when you are using software such as CorelDraw and Adobe Illustrator.
Vector files come in many formats. The most popular one is EPS – Encapsulated PostScript File. The others are SVG (scalable vector graphics), PDF (Portable Document Format), EMF (Enhanced MetaFile), CDR (CorelDRAW), FH (Freehand MX) and AI (Adobe Illustrator).
Why vector art is better than raster art ?
When you are dealing with a JPEG image (made by raster art), you experience pixelation (small squares called pixels clustered together) when you make it smaller or larger
.
With vector graphics, it is different. The artwork is not made of millions of small squares (pixels) clustered together. Rather, it is made of geometric lines, curves and dots (nodes) that are drawn to scale by the software that you use.
When you stretch this image, the lines and curves remain straight. The lines will never blur. This is why SVG images do not become blurry when you zoom them.
Where are vector art services used?
Where visual presentation is required, high quality is a must-have, not an option. Now that you know what this art is, here are a few areas where it finds most of its use:
- Apparel Industry
- In website design
- Branding
- Illustrations
Vector art is used for screen printing, signs, stickers, digital printing and engraving.
Because of its flexibility, Vector art finds many uses in the graphics industry.
When you are creating a website, you incorporate logos, icons, illustrations and different types of layouts on different pages. To retain uniform quality through the entire website, vector formats are preferable.
It is easy to do and so it will save the graphic designer time. In return, they will not have many costs to pass down to the customers.
This does not mean that you can do it without skill and/or experience. You need to have a sound knowledge in the basics of vector art.
Sometimes, a single project can have so many parts such that you need several people working on different aspects. However, using vector format still beats other formats. This is why vector is the best thing to happen to the industry.
Logos are the most visible parts of branding. When you create one, there’s a need to bring out the message in imaging in a way that is simple, yet leaves a lasting impression in the minds of the targeted audience.
When you use vector art services to create your business logo, you will find that you can use the same logo in different media. You can use it on print media, digital media and even billboards.
The lines are crisp, clear and outstanding. When you zoom them to create a bigger image for billboards, the lines don’t change. They do not become jagged or blurred.
Even when you want to brand small items such as T-Shirts, bags, mugs and hats, vector images still come off better than most other varieties.
Illustrations can be standalone projects or they can be a smaller part of design work. A graphics designer or illustrator can bring to life the ideas of a business in a way that the intended audience can connect with so easily.
Vector illustrations can work across different media, from social media, traditional media (including TV and print), UX and UI designs. There is a wide field of areas out there where you can apply vector arts.
Wrapping Up
There are hundreds of benefits of using vector art in your design, branding, illustration and others needs. However, you need to hire vector art services because of the complexity involved and the need for costly software.
Unless you have an in-house studio, you don’t need to invest in costly software for one-off design jobs. Outsourcing these jobs to professionals will save you money and time.
Get all of your files in different vector formats so that you can use them many times without them losing their quality.